The LEGO Business History

The LEGO Business History

The PROFANO brick has become a worldwide discomfort that is as much a part of the cultural fabric as Billund, the little area in Denmark where everything began. Nevertheless the company’s evolution into an industry giant wasn’t without its show of setbacks and strains. One of those came in 1942 each time a warehouse fireplace consumed almost all of00 the doll manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a significant decision.

He decided to move the company from wooden toys and toy autos, which had been its bread and butter, and move into vinyl toys. It would be a major modification for the family-owned firm, and one which was not originally well received.

A journalist noted that “plastics will never replace good, solid wood. ” But Godtfred Christiansen persevered and started to test out new patterns that applied plastic. The first commencement step was the introduction on the why not try here Automatic Binding Bricks that gripped together to prevent block towers from toppling on kids.

The new Lego bricks would not become the well-known toy that we realize today right up until 1949. Until then, the interlocking stones were more of a construction toy than a real building plaything. It was also not until 1958 the satisfying hitting coupling program started to be a standard feature.

Throughout the 1972s, the company ongoing to broaden in production and market reach. The company added Legoland motif parks to the mix and created more advanced lies that were aimed toward older prospects, including the Technic line of chunks such as axles, gears, levers, and common joints.