Online Media and Business
Online media and online business are essential to the modern world. The digital platform allows unique connections with customers and branding to draw customers to your products or services. It also allows you to increase traffic from social media, search engines and other websites, resulting in more revenue opportunities.
Digital media companies create the, produce, distribute or exploit digital content in various forms and on a wide variety of platforms. Podcasts, video, blogs, and ecommerce sites are a few examples. Some of these companies have subscription-based models that are similar to the traditional magazine or newspaper model, where users pay a monthly fee to access content.
Digital media provides new revenue streams that weren’t available before. It is essential that media companies are aware of these new opportunities, and how they can be utilized for their benefit.
The three main categories of digital media are owned by the company, earned and paid. Owned media is content that your company controls and owns including your website, blog and social media channels. The more owned media a company has, the better visibility it will get on search results pages for engines. Therefore, it is important to optimize your own media so that search engines can locate it and rank it. Paid media can be described as PPC or social media advertisements and advertising that retargets. Earned content is the content that you get from your customers that could help you build your brand such as recommendations on social media, or e-WOM (electronic word of mouth).
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