Included in the research biracial Г§Д±kmak for our Cannes Lions keynote (Zen as well as the Artwork Of your own Publicity Stunt) we’ve been having a look straight back at higher product sales and you may visibility stunts in our date – from the of numerous that burnt brightly and you will temporarily to people one to experienced and you can morphed into lasting yearly situations.
An excellent publicity stunt will be avoid people in its music, deliver an excellent thunderclap away from social media chatter and you may loads of mass media exposure.
Publicity stunts have a lengthy history once the a disruptive tactic getting opponent names – those who can not afford to spend its way to the social consciousness and need generate word-of-mouth quickly.
As well as in all of our daring the new, ad-blockable, ad-skippable business, it is an effective answer to cut-through the newest mess and you will simply take attract.
For the 2012, Felix Baumgartner turned the initial person to break the fresh voice hindrance (with no help of a server) of the shedding 23 miles from the World’s stratosphere. Read More
